Elevate Your Strategic Plans with Thought Leadership

In today's fast-paced business world, more and more executives, leaders, and marketing and communication professionals are recognizing the importance of thought leadership in their strategic plans. But what exactly is thought leadership and how can you develop and implement it in your own organization? Look no further - this groundbreaking book is here to provide you with a fresh perspective and practical tools to cultivate thought leadership within your company.

Crafting a Novel Point of View

A successful thought leadership strategy hinges on the ability to present innovative perspectives. How do you develop such a unique point of view? How do you involve employees and other stakeholders in this process? And how do you translate your innovative perspective into actionable plans and build trust among stakeholders? Furthermore, what implications does this have for leadership and communication?

Real-life Examples and Inspiring Insights

Illustrated through five compelling thought leadership cases, the authors share how organizations can effectively embrace this approach. Gain a behind-the-scenes look at Bernhoven, the hospital that successfully transformed their entire care model by adopting the innovative perspective of "Better care, through less care," involving patients and stakeholders every step of the way. Discover how Ørsted, Philips, Unilever, Sint Trudo housing corporation, and Parktheater Eindhoven also embarked on alternative paths by incorporating novel perspectives, resulting in tangible actions and outcomes.

Your Essential Handbook for Thought Leadership

Are you a leader, executive, or marketing and communication professional with thought leadership on your strategic agenda? Then this is the handbook you need to shape your strategy and positioning. Packed with insights, practical advice, and proven approaches, this book will equip you to successfully develop and implement thought leadership within your organization.

Keywords: thought leadership, change, innovation, guide