Public Communication Campaigns
- Studieboek
- Extra groot lettertype
Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology. lees meer over dit product
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- Studieboek
- Extra groot lettertype
Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
Korte specificaties
Afmetingen
Afmetingen | Afmeting: 22,2 x 18,4 x 1,9 cm |
Gewicht | 701 g |
Overig
Aantal pagina's | 392 pagina's |
Auteur(s) | |
Bindwijze | Paperback |
Boek, ebook of luisterboek? | |
Co-redacteur | |
Druk | 4th Revised edition |
Extra groot lettertype | |
Illustraties | Met illustraties |
Redacteur | |
Studieboek | |
Studieboek of algemeen | |
Taal | |
Uitgever | |
Verschijningsdatum | mei 2012 |
Algemeen
EAN | 9781412987707 |
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