Unlocking the Power of Data for Digital Transformation

In today's rapidly evolving business landscape, digital transformation has become a critical strategy for companies seeking to stay competitive. By embracing innovative technologies and improving the utilization of data, organizations can unlock remarkable benefits such as increased capabilities, improved processes, and better customer experiences.

Overcoming the Challenges

Despite the growing recognition of the need for digital transformation, many companies struggle to effectively adopt it due to its complexity and the significant changes it brings to the business. Small and medium-sized enterprises (SMEs) face a particularly daunting challenge in leveraging data to create more value and enhance competitiveness.

Introducing Dr. ShengYun (Annie) Yang

We are delighted to introduce Dr. ShengYun (Annie) Yang, a distinguished Professor of Applied Science in Digital Business at the Rotterdam University of Applied Sciences. With her extensive expertise in the field of digital transformation, specifically focusing on SMEs in Rotterdam, Dr. Yang is at the forefront of research and innovation.

Discovering Strategic Value in Data

In her upcoming public lecture, Dr. Yang will shed light on the advantages and challenges of turning data into strategic assets. By dissecting the opportunities presented by data exploitation, she aims to provide actionable insights for companies looking to harness their data effectively.

Unleash Your Competitive Edge

Join us as we explore the immense potential of data-driven strategies for businesses of all sizes. Driven by the mission to help SMEs act more competitively, Dr. Yang's research is paving the way for organizations to unlock the full power of their data and thrive in the digital age.

Don't miss this exciting opportunity to gain valuable insights from a renowned expert in the field. Book your spot now and embark on a transformational journey towards business success!