Let your Innovation Soar with "Als de raket niet opgaat"

The world around us is changing at an increasingly rapid pace. A perfect storm of consecutive transitions, market shifts, and external shocks creates a complex playing field for businesses and organizations. While the realization that innovation is a crucial part of the solution is widespread, turning words into action proves to be exceptionally challenging.

Too often, we witness the same pattern in the realm of innovation – a quick launch followed by an equally rapid crash. Innovation plans are announced with great fanfare, yet they rarely lead to structural and continuous innovation journeys. Why? Because they repeatedly collide with the same obstacles. Knowing these obstacles is of utmost importance.

To empower as many businesses and organizations as possible to become more effective in their pursuit of innovation, this book delves into 12 crucial pitfalls in the field of innovation. "Als de raket niet opgaat" (If the rocket doesn't take off) is not only aimed at leaders or innovation managers; it is for anyone seeking to learn about the possibilities of renewal or facing challenges in this domain. Rockets aren't the only vehicles – it could be any alternative mode of transportation. The key is to ignite the engine, make it run smoothly, and move forward.

In this book, you will discover valuable insights and strategies to overcome the hurdles that hinder innovation. You will gain a deeper understanding of the dynamics of innovation and learn how to navigate the ever-changing landscape of market trends and external influences.

By studying the 12 key pitfalls, you will become equipped with the necessary tools and knowledge to transform innovation buzzwords into tangible outcomes. Whether you are a seasoned business leader, a budding entrepreneur, or a team member looking to contribute to innovation efforts, "Als de raket niet opgaat" will empower you to take your innovation journey to new heights.