Food is Fiction: Discover the Art of Food Design

In the bustling aisles of supermarkets, thousands of food products compete for our attention every day. It is truly remarkable how effortlessly we navigate through this overwhelming selection and make choices that align with our preferences. However, behind this seamless process lies the crucial role of designers. They are the masterminds behind the transformation of food into products that captivate, inform, and entice us. Acting as the indispensable mediators between producers and consumers, designers are the healers of estrangement, crafting narratives, creating illusions, and presenting dreamlike images.

Food is Fiction takes you on a fascinating journey, contextualizing these stories within the rise of the food industry and exploring the future of food. From the early days of advertising for iconic brands like Van Houten and Van Nelle to the captivating world of food pornography, astronaut food, and the emerging field of gastrophysics, this book showcases the intricate relationship between design and the ever-changing landscape of our culinary experiences. Through a curated collection of historical and contemporary visual material, Food is Fiction also sheds light on how designers adapt their language to reflect the zeitgeist, utilizing stereotypes, prejudices, and even anticipating societal shifts.

Delve into the mesmerizing world of food design, where every package tells a story and every illusion invites you to explore new and exciting possibilities. Food is Fiction is not just a book; it is an exploration of our collective fascination with food, an invitation to reimagine our relationship with what we consume, and a celebration of the symbiotic dance between design and the culinary arts.