Revolutionize Your Approach to Performance Indicators with "Breaking the KPI Illusion" by Coen de Bruijn

Every day, organizations worldwide develop millions of Key Performance Indicators (KPIs) to analyze their performance. KPIs allow us to measure success, set goals, and improve organizations. These indicators influence decisions, whether big or small, in strategy, processes, people, or finance. We rely on a constant stream of dashboards and spreadsheets to tell us where we stand and where we need to go. But are KPIs truly the appropriate means for this?

In his groundbreaking book, "Breaking the KPI Illusion," Coen de Bruijn reveals that KPIs are often irrelevant, misused, or even worse, encourage destructive behavior. He exposes how KPIs can be manipulated and how they can deceive us into false achievements. We are taken on a journey through a world of illusions, discovering how KPIs can be built incorrectly and how we, as users, contribute to their failure.

Moreover, de Bruijn delves into the five most overrated KPIs and sheds light on how leaders misuse them. By the end of this eye-opening book, your perspective on performance indicators will never be the same again.

Key Features:

• A positively critical book that challenges traditional notions of KPI usage
• Provides invaluable insights into navigating the numerous pitfalls of KPIs
• Offers a mirror into our obsession with control

By incorporating keywords such as KPIs, performance, improvement, measurement, critical analysis, pitfalls, and a helpful guide by Coen de Bruijn, this book is a must-read for anyone seeking to revolutionize their approach to performance indicators. "Breaking the KPI Illusion" will empower you to question and optimize the use of KPIs, leading to more meaningful and effective decision-making in your organization.