Introducing Optichannel: Beyond the Digital Hype

The digital revolution has made customers more demanding than ever before. Speed, transparency, and hyperpersonalization have become the new norm. As a result, an increasing number of brand manufacturers are selling directly to consumers through their own stores and online platforms. Meanwhile, new technologies are on the horizon, promising to bring another wave of change.

In this groundbreaking book, Gino Van Ossel introduces the concept of optichannel, which guides retailers, brand manufacturers, and service companies beyond the digital hype. With relatable examples, it offers a realistic view of the retail industry and presents a practical framework for developing a successful strategy that combines profitability, competitiveness, and customer-centricity.

Putting the Customer First in the Digital Age

How can retailers and brands prioritize their customers, invest in the digital future, and remain profitable all at once? "Retail. Beyond the Digital Hype" presents optichannel as the winning long-term strategy. With a clear conceptual framework, backed by solid recommendations and a concrete action plan, this book offers invaluable insights for businesses striving for success in the ever-evolving retail landscape.

Dieter Penninckx, Co-founder & CEO of FNG, a leading fashion group, praises the book: "'Retail. Beyond the Digital Hype' is another shining success for Gino Van Ossel, following his award-winning book 'Omnichannel in Retail.' It serves as a comprehensive and practical guide for anyone transitioning from omnichannel to optichannel."

Inspiration for Staying Relevant

Gino Van Ossel's unique and inspiring approach is evident once again in this captivating read. The book combines visionary perspectives, practical examples, and accessible checklists, ensuring it becomes a must-read for anyone striving to remain relevant in the retail industry.

Jorg Snoeck, Founder of RetailDetail and winner of the Management Book of the Year 2018 award, comments: "'Retail. Beyond the Digital Hype' is a practical and complete guidebook that will be indispensable for anyone looking to embrace the transition from omnichannel to optichannel."

Wijnand Jongen, Founder & CEO of Thuiswinkel.org and Chairman of the Executive Committee at E-commerce Europe, praises the book's versatility: "Gino van Ossel once again manages to inspire with his unique approach. This must-read seamlessly blends captivating visionary insights, practical examples, and accessible checklists for everyone who strives to be and remain relevant."

Keywords: retail, omnichannel, optichannel, brands, brand strategy, hyperpersonalization, shopping, products, consumers, customer-centric, guide.